Betting Sites in the UK – New & Top Ranked Bookmakers 2025
Will Jackson 
Craig Jones
Here at Freebets.com, we are home of the best betting sites.
We will always evaluate a site safely, check for reputable licensing, and compare terms and odds so you make informed decisions when you bet.
To make your search for new betting sites easier, you can filter the list at the top of the page or read more with our extensive brand reviews. If a new betting site is what you're after, we've got the best choice below.
Best UK Betting Sites - September 2025
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How to Sign Up to a Betting Site
Whether you're a seasoned pro, new gambler, or signing up with a brand for the first time in many years, any help you need can be found below.
Our team of experts on site have completed this process many times themselves, and have created a simple step-by-step guide for you to follow.
Expert Pick - Best Betting Site of the Week: 22nd-28th September
Each week, Freebets.com highlights one standout bookmaker, and we give this the title of being our experts' best betting site of the week.
Our lead betting expert, Craig Jones, makes his final selection, with input from the wider Freebets review team to help make the decision.
Meet the Freebets Team
Best Betting Site of the Week: Neptune Play
Neptune Play may have started out with a casino first approach, but it has quickly carved out a strong reputation in the UK sports betting market. With its expanding sportsbook, the platform now offers a wide ranging and user friendly betting experience that blends together all you need.
The site focuses on delivering core sports with strong market coverage, including football, horse racing, tennis, and more. It may not feature every niche sport out there, but it provides depth where it matters, with competitive odds and a great interface that caters for both new and experienced punters.
The platform’s design is sleek across both desktop and mobile, making it easy to browse markets, place bets, and track your selections.
This strong user experience is followed up by good promotions for new and existing customers, including free bet offers and price boosts, usually tailored around major sporting events and the biggest matches.
Neptune Play offers a secure, fully licensed operation that you can trust. With a growing presence and a focus on delivering consistent value, it’s a brand on the rise, and a sportsbook worth keeping an eye on.
- Very competitive odds
- Great choice of football markets
- Regular price boosts
- Missing some niche sports
Featured Betting Sites by Sport
Do you want to dive a little deeper? If that's the case, this is the section for you.
Here we look at the biggest sports and events on the calendar, finding the best betting site for each.
From football to horse racing, and plenty of other big sports as they play, we'll bring you the standout site each week, detailing what they offer, and why they're a perfect fit for you.
Football Betting Site of the Week: Boylesports
After last week's return of the Champions League, it's time for the Europa League to return this week, with action across Wednesday and Thursday, and both Nottingham Forest and Aston Villa involved.
There's also the conclusion of the EFL Cup 3rd Round, with a few intriguing ties including Lincoln hosting Chelsea, Arsenal visiting Port Vale and Huddersfield welcoming Manchester City.
Looking further ahead to the weekend, Newcastle host Arsenal at St James' Park in what is the big game of the week.
With a track record of price boosts and winnings boosts on the big games, look out for Boylesports to help guide you through a busy week in football.
Why is Boylesports the Best Football Betting Site?
When it comes to football betting, Boylesports stands out as one of the most complete and reliable platforms on the market. With deep market coverage across all the major leagues, including the Premier League, Champions League, La Liga, Serie A, and international tournaments, Boylesports gives punters everything they need to bet on the world’s biggest games.
One of the key strengths is their daily football promotions, including regular price boosts, enhanced accumulators, and money-back specials. These offers are easy to claim, and help you get more value from your bets, whether you're backing a single match or building a weekend acca.
Boylesports also excels when it comes to in-play football betting. Their live platform is fast and responsive, with regularly updated odds and real-time stats, allowing you to react quickly as the game unfolds. Cash out is widely available across football markets, giving you more control over your bets.
For fans of both pre-match insights, Boylesports delivers clear form guides, match stats, and tools that help you understand the game better. They also have a strong mobile app, making football betting on the go smooth and intuitive.
Boylesports is the full package for football punters, reliable, value-driven, and packed with features that make betting on the beautiful game as enjoyable and rewarding as possible.
Horse Racing Betting Site of the Week: Tote
It may be a little early to switch over to national hunt mode just yet, but the midweek racing highlight this week is a national hunt race on Wednesday. Over in Ireland, Listowel hosts the Kerry National, an early staying handicap chase where the bigger yards will have a focus.
Over in the UK, the Cambridgeshire meeting at Newmarket centres the coverage, with a three day meeting running from Thursday until Saturday.
The final day is the feature, and alongside the Cambridgeshire handicap itself, there's also two Group 1 contests for two year olds to enjoy.
With strong racing coverage and excellent offers for big meetings, Tote have all you need for this week in racing.
Why is Tote the Best Horse Racing Betting Site?
When it comes to horse racing, Tote stands in a league of its own. Built on a long-standing tradition of pool betting, the platform remains one of the most trusted and recognised names in the UK racing scene. But it’s not just history that makes Tote the go-to site for racing fans, it’s the way they've evolved while staying true to their core.
Tote’s racing product is one of the most comprehensive on the market, offering punters real depth and value. From extra place races, price boosts, and Tote Guarantee (which ensures you always get SP or better), to exotic pool bets like the Placepot and Trifecta, there are multiple ways to get involved beyond a standard win or each way bet.
Where Tote really pulls ahead is its international racing coverage. They go beyond UK and Irish meetings to include access to global racecards, including France, South Africa, and the US, giving you a chance to bet on racing action from around the world, often with pools shared across countries for even larger prizes.
And while many sportsbooks treat racing as just one of many sports on their site, Tote puts the sport front and centre.
Their site and app are clearly designed with racing punters in mind, offering smooth navigation, form guides, and bet types tailored to regular racing fans and newcomers alike.
Golf Betting Site of the Week: Paddy Power
The biggest team even in golf takes place this weekend, with the Ryder Cup seeing Team Europe travel across the pond to take on Team USA.
It's team golf at its finest, a chance for fans to create a big atmosphere, and one of the must-see events on the sporting calendar.
With an abundance of different ways to bet on this tournament, plus plenty of price boosts and offers on the way, Paddy Power have excellent choice ahead of the Ryder Cup this Friday.
Why is Paddy Power the Best Golf Betting Site?
Paddy Power stands out as one of the top golf betting sites in the UK, combining excellent market depth, competitive promotions, and a user friendly interface that makes flicking through the golf markets easy.
Whether it's a major, or a one-off big event like the Ryder Cup, Paddy Power offers a comprehensive range of betting opportunities, and as tournaments play, there's new ones created for those betting in play. There's no shortage of angles to explore, the perfect golf betting site.
Where Paddy Power really excels is with golf specific promotions. Regular offers like “money back if your player finishes 2nd, 3rd, or 4th”, as well as enhanced places for each-way bets, mean punters consistently get extra value on their golf wagers.
Add in an intuitive app, fast bet placement, live leaderboard integration, and real time stat updates, and you’ve got one of the smoothest golf betting sites out there.
Paddy Power is a top choice for golf punters in the UK, whether you want the big events, or weekly competitions.
Established vs New Betting Sites
When choosing where to open a new account, one usually wonders: should I go for an established name or a new online betting site?
There is no clear answer to that question, but here we are going to outline the differences, advantages, and disadvantages of both established and best new betting sites.
| Betting Features | New Betting Sites | Established Sites |
|---|---|---|
| 🎁 Welcome Offers | Usually higher | Lower but stable |
| ⚽ Odds | Competitive but volatile | Consistent and fair |
| 💳 Payment Options | More selection - crypto, e-wallets | Traditional |
| ⭐ Reputation | Less track record | Established reputation |
| 📲 Mobile UX | Optimised, app first | Varies |
| 🤝 Customer Support | Can be limited | Usually 24/7 |
Established Brands
Established betting sites have stood the test of time, earning their reputation through trust, reliability, and long-term player satisfaction. These are platforms that have built their brands over years, sometimes decades, and are often synonymous with the UK betting scene.
What makes these brands trustworthy is not just their longevity, but their commitment to providing consistent service, strong customer support, and a reliable product. Many have deep market coverage, proven payout processes, and extensive licensing with the UK Gambling Commission, offering peace of mind to both new and loyal players.
In terms of features, the top established sites continue to innovate while maintaining stability. You’ll find cutting edge apps, frequent price boosts, competitive odds, and generous loyalty programs, all backed by robust customer service teams that are available around the clock.
Our expert picks for top-tier established UK betting sites include:
If consistency, trust, and a proven track record matter to you, these are the kinds of sites that continue to lead the way.
New Betting Sites
New betting sites bring fresh energy, modern design, and player-focused innovation to the table. In a competitive market, these platforms aim to stand out with bolder promotions, unique features, and flexible interfaces that cater to the demands of today’s bettor.
What makes them especially attractive is their desire to make an immediate impression. This often means bigger welcome bonuses, low minimum deposits, and user-friendly mobile experiences with new betting sites. Many also experiment with new features, such as personalised bet builders, gamified loyalty programs, and even social elements like bet sharing or community picks.
A growing trend is casino-first brands expanding into sports betting, combining sleek interfaces with sportsbook functionality. These sites are often quicker to adopt modern tech, giving them a performance edge, especially on mobile.
Notable new operators that have impressed recently include:
While they may lack the name recognition of legacy sites, new betting sites are ideal for punters looking for something different, more generous, and tailored for today’s digital-first world.
Regulation: Security & Licensing
Gambling laws in the UK provide some of the world’s most stringent legislation and protections. Gambling licences are in place to protect not only punters from unlicensed operators but also online bookmakers and sports betting operators.
The UK Gambling Commission licences all UK online bookies and all members of other key organisations, prioritising punter and operator safety.
These organisations include the ‘European Sports Security Association’, GamCare (a leading national provider of information, advice, support and free counselling for the prevention and treatment of problem gambling) and IBAS (an authoritative, independent third-party with adjudication for customers who have an unresolved dispute with their UK bookmaker).
Fair & Safe Betting Sites on Freebets
As with any online transaction, finding a fair and secure website is paramount for sports betting. The sites we recommend are fully licensed and regulated to operate in the UK, with many holding a UK Gambling Commission license and are part of GAMSTOP.
You can focus on enjoying your gambling and not worrying about your funds and whether you are being given a fair deal.
All licensed operators are required to promote responsible gambling. They must offer tools and information to help people gamble safely and avoid addiction.
Responsible Gambling
All licensed operators are required to promote responsible gambling. They must offer tools and information to help people gamble safely and avoid addiction.
Tools available with operators, and advice for players, can be found below.
✅ Offer self-exclusion tools that allow people to take a break from gambling
✅ Provide information about gambling addiction, and how to get help
✅ Set limits on how much time you spend gambling
✅ Take regular breaks from sports betting
✅ Be aware of the signs of addiction
✅ If concerned at any point - seek help
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About the Author - Will Jackson
