Best Betting Sites in the UK – New & Top Ranked Bookmakers 2025
Will Jackson 
Craig Jones
Explore the best new betting sites, licensed by the UK Gambling commission, with our expert views and the latest exclusive free bets from 59 brands.
Betting Sites & New Customer Offers
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Biggest Events to Bet On with Betting Sites This Week
This week is packed with Premier League clashes, European qualifiers, cricket, and tennis - giving punters plenty of big events to bet on.
Monday - Newcastle v Liverpool (Premier League), Sevilla v Getafe (La Liga), Inter Milan v Torino (Serie A), US Open (Tennis), Oval Invincibles v London Spirit (Cricket)
Tuesday - Kairat Almaty v Celtic (Champions League Qualifying), Sheffield Wednesday v Leeds United (Carabao Cup), US Open (Tennis), Northern Superchargers v Manchester Originals (Cricket)
Wednesday - Club Brugge v Rangers (Champions League Qualifying), Grimsby Town v Manchester United (Carabao Cup), US Open (Tennis), Trent Rockets v Birmingham Phoenix (Cricket)
Thursday - FCSB v Aberdeen (Europa League Qualifying), Fredrikstad v Crystal Palace & Legia v Hibernian (Europa Conference League Qualifying), Southern Brave v Welsh Fire (Cricket), US Open (Tennis), Racing League (Horse Racing)
Friday - Leicester v Birmingham (Championship), Valencia v Getafe (La Liga), Lecce v AC Milan (Serie A), US Open (Tennis)
Best New Betting Sites August 2025
1. Midnite
Midnite is a modern sports betting site with a strong focus on esports, offering a slick, mobile-friendly platform and standout features like CashMode betting. It also covers traditional sports, although its market depth isn't as broad as that of its bigger rivals.
Fast payouts and a user-friendly interface make it appealing to both new and seasoned punters. However, the lack of live streaming and limited sports coverage may be drawbacks for some players.
- A unique focus on esports
- Innovative CashMode betting feature adds excitement
- Fast payouts and a smooth, mobile-friendly platform
- Fewer traditional sports markets than some competitors
2. Betano
Betano is an online betting site that launched in the UK in summer 2024 with a sleek, BetVictor-style site. It offers around 30 sports, including football, horse racing, tennis, and esports, as well as live betting, bet builders, odds boosts, and the unique "Lucky Dip" feature. New customers can claim a generous welcome offer, with additional promos and a rewarding loyalty program.
While live streaming is limited, and some niche sports could benefit from more in-depth coverage, Betano stands out for its fast payouts, mobile-friendly platform, and 24/7 support, making it a polished new brand on the online betting scene.
For a more established option with similar betting tools, features like #YourOdds, and strong in-play coverage, check out our full William Hill review.
- Generous sign-up offer
- 2-Up Early Payout football offer
- Part of the well-respected BetVictor Group
- Limited live streaming coverage
3. talkSPORT BET
talkSPORT BET offers a user-friendly online betting experience backed by the trusted talkSPORT brand, with a BetVictor-powered platform covering over 30 sports, including football, horse racing, tennis, and esports. This online betting site features popular tools like bet builders, odds boosts, and the fun "Lucky Dip" option.
New customers can claim a generous sign-up offer, with regular promos and fast payouts also available. While live streaming is limited and market depth could be improved, the mobile app is sleek and highly rated, and the platform offers strong customer support, making it a solid choice for UK punters.
- Generous welcome offer
- Daily bet boosts
- Excellent in-play coverage
- Limited payment methods compared to rivals
4. Magic Red Sports
Magic Red is carving out a strong reputation, offering a clean and intuitive platform that runs smoothly on both mobile and desktop.
With coverage of around 50 different sports, including football, tennis, racing, darts, and niche markets, Magic Red stands out as a versatile sports betting site in the market.
Although existing customer promotions are currently limited, the site makes up for it with competitive odds, helpful in-play features, and a clutter-free online betting experience tailored for both casual fans and serious punters.
- Wide sports coverage offers good variety of markets
- Clean, responsive and user-friendly platform
- Strong casino offering
- Limited ongoing promotions for existing customers
5. Lottoland Sports
Lottoland Sports launched into the UK market in 2021 and is already gaining recognition as a strong contender thanks to its sleek, Altenar-powered platform.
New users can claim a generous free bets welcome offer using debit card deposits only. The site offers a broad range of sports and in-play markets - including niche events like futsal and ski jumping - plus weekly.
Bet Club rewards and regular odds boosts for existing customers. With strong security credentials, live streaming on UK and Irish racing, and a clean user interface, Lottoland is quickly establishing itself among the most user-friendly sports betting sites.
- A robust mobile app that mirrors the desktop site
- Weekly bet club available
- Solid range of in-play markets
- Regular sportsbook promotions leave a bit to be desired
Featured New Betting Site of the Week
Quick Bet
Quick Bet Sports burst onto the UK betting scene in 2025, backed by L&L Europe - the team behind recognised brands like All British Casino and Pub Sports.
Licensed by both the UK Gambling Commission and Malta Gaming Authority, it prioritises security and fairness, featuring SSL protection and strict regulatory oversight.
The platform impresses with its intuitive, modern design - think black-and-yellow theme, easy navigation, and a layout reminiscent of established bookmakers like BetVictor and Betfred.
Quick Bet offers a wide range of sports markets (excluding UK horse racing) and includes unique tools like Bet Mentor, Golden Boosts, and regular odds enhancements.
The sportsbook is complemented by a casino section, offering thousands of slots and live dealer games.
Banking is flexible, offering options such as Visa, Apple Pay, PayPal, and Trustly.
Supportive 24/7 customer service and cashback promotions further enhance the site's credibility.
Top 5 UK Betting Sites Reviewed
Check out our mini reviews of the top five brands below, where we give a brief overview of the top sites in the UK.
1. SpreadEx: A Balanced Betting Experience
SpreadEx began life as a spread betting platform, but have grown into a huge sportsbook alongside this over the years, and now offer a high quality product for both styles of online betting.
Known for offering competitive odds, excellent choice of markets, and brilliant promotions to players, there's a real sense of SpreadEx being a fantastic all-rounder, for those looking to get the best of everything while they bet.
Their list of sports perhaps doesn't go as deep as some, but if they cover what you want, then the market choice and odds on offer, are both excellent.
- Very competitive odds
- Great choice of markets across main sports
- traditional sportsbook and spread betting in one place
- Sports coverage not as in depth as some other brands
2. Kwiff: Cutting Edge & New Innovations
Regardless of what part of life we're talking about, many people love a brand that's at the forefront of change, bringing out new ideas and having a real cutting edge about them, that may be Kwiff.
With innovative features such as boosting betting odds randomly and giving out personal promotions to players, they're trying to deliver a new betting experience with different online betting options, and doing a very good job.
If your preference is for something unique and different, then Kwiff may give the answers you need.
- Exciting promotions and boosts
- Mobile first brand, at the forefront of mobile betting
- Known for existing customer promos
- Market depth could be a little better
3. Tote: Stand Out Horse Racing Brand
While Tote is best known for its heritage in horse racing and pool betting, the modern platform offers much more, with a full sportsbook that covers a wide range of sports, allowing them to really compete against other betting sites across the board.
That said, they haven’t forgotten their roots. Racing remains a key focus, and Tote delivers in style with standout coverage, including extra places, price boosts, daily specials, and international markets you won’t always find on other platforms, Tote certainly go deep. It’s a great fit for racing fans who want more than the basics.
A trusted name in the industry, Tote continues to hold a strong position in the market, blending tradition with a modern online betting experience. For a complete breakdown of Tote’s racing features, coverage, and promotions, check out our full Tote review.
- Great for horse racing
- Excellent range of pool betting options
- Trusted heritage brand
- Main focus is horse racing
4. Bet442 Sport: Football Leading Service
With the name Bet442 Sport, it's hardly surprising that football betting is the area to mention on this UK betting site.
It's their strength, not the only thing they offer, but definitely where they excel. Think coverage of every league you can imagine, competitive online betting odds on the games, a bet builder and loads of in play betting options after kick off.
For those trying to find the perfect football betting brand, Bet442 could offer exactly what you need.
- Exceptional football coverage
- Easy-to-use in-play betting
- Quick and accessible interface
- Lacks all-sport versatility
5: BoyleSports: Value with Strong Betting Odds
While all online bookmakers have their moment with competitive odds, BoyleSports have proven themselves to be a market leader time and time again in this department.
Offering exceptional value with strong betting odds across a wide variety of sports, it may only be fine margins, but they're better in your favour, than against you.
If you're looking for where to get the very best edge, taking the biggest odds, different online betting options or even looking to explore their bast array of casino games, then Boylesports is a great place to start betting online.
- One of the market leaders for odds
- Excellent horse racing platform
- Strong boosts and existing customer offers
- Website could be confusing for new players
New Betting Sites UK Guide
You will be familiar with the regular bookmakers that have been around for a while and are generally the most popular, but there are always brand new betting sites coming onto the scene or sites with lower profiles generally.
Established vs New Betting Sites
When choosing where to open a new account, one usually wonders: should I go for an established name or a new online betting site?
There is no clear answer to that question, but here we are going to outline the differences, advantages, and disadvantages of both established and best new betting sites.
| Betting Features | New Betting Sites | Established Sites |
|---|---|---|
| 🎁 Welcome Offers | Usually higher | Lower but stable |
| ⚽ Odds | Competitive but volatile | Consistent and fair |
| 💳 Payment Options | More selection - crypto, e-wallets | Traditional |
| ⭐ Reputation | Less track record | Established reputation |
| 📲 Mobile UX | Optimised, app first | Varies |
| 🤝 Customer Support | Can be limited | Usually 24/7 |
Now that we've compared some betting features lets dive in the pros and cons of the two.
Pros & Cons of New Betting Sites
- Stand out offers available
- Innovative new markets sometimes created
- Likely to use new technology for games, app betting & in play
- Reputations not always trusted
- May be teething problems on the site as they get going
Pros & Cons of Established Sites
- Trusted Reputation
- Secure and Consistent
- Better Customer Support
- Lower Bonuses
- Lacks innovation
Which One is Best for You - A New or Established Betting Site?
Choosing where to bet always boils down to preference and how much comfortable you are with the platform offered. We tried to simplify the choice for you to help you start your evaluation:
Best trusted names? That is up to you to decide but a mix of both might give you the best deal.
Best for Casual Play? Established sites as these are the safest and most reliable.
Best for Promo Hunters and Innovation fans? Newcomers usually offer better promos and a modern platform.
What to Look Out for with New Online Betting Sites
Here’s a handful of key areas that you should look out for when you are looking at new betting sites and potentially signing up with one of them.
- Sign Up Offer
- Existing Customer Offers
- Mobile App or Site
- Payment Methods
- Betting Features
- Customer Support
What are the Advantages of New Betting Sites?
The decision to go with an established name, or a new one, is ultimately a personal one. There are advantages with both and we've put together five main advantages that they give to players who sign up.
Bigger Welcome Bonuses
Best new betting sites often give more generous sign up offers to attract attention with bigger deposit matches or risk free bets that you might not find on more established platforms.
Fresh Betting Features and Modern Design
The modern sites are usually built with the latest tech and user experience in mind. That often means faster loading, smoother navigation, and mobile optimised platforms from the start.
Creative Promotions
To stand out in a crowded market, newer sites often run unique or more frequent promos like cashback offers, bonus challenges, or game specific deals you won’t always see on older sites.s
Less Crowded Competitions
If a new site runs tournaments, prize draws, or leader board contests, there may be fewer players to begin with, giving you a better shot at climbing the ranks to get a reward.
Responsive Customer Support
Smaller and new sites tend to work harder to build trust early on. That can mean faster response times and a more personalised customer service focus, while they’re still growing their user base.
Sign Up Process at New Betting Sites
Most licensed online bookmakers keep the sign up process very similar, and that's no exception with new names.
Remember, in a bid to grow and gain new customers, it's things like this where they'll place extra focus and attention, to make life as easy as possible for prospective new customers.
So with that in mind, here's our three step guide to the sign up process.
More Online Betting Sites Reviewed
Paddy Power: Football Specials and Bet Builders
Paddy Power is synonymous with making sports betting fun, with humorous ad campaigns, alongside being recognised as one of the best bookies for Horse Racing.
When the big events come around, Paddy Power offer regular enhanced odds offers for players, so you can get even more value with these events.
Tip: From football to horse racing and many other sports, these enhanced odds will be available ahead of the big action.
Betfair: Promotions and Free Bets
Betfair is one of the biggest names in the business, with it’s hugely popular Exchange and Sportsbook.
Betfair have one of the very biggest services on offer. Their choice is excellent, with a huge range of markets available for all sports.
So if it’s size and variation you want from your online betting, Betfair could make a great partner for you.
BetMGM: Existing Customer Offers
Big in the US, and over here to now crack the UK market, BetMGM have put together a list of sponsorship deals and ambassadors to get their name out.
Tip: With a very strong welcome offer, and further existing customer offers, they are great for those looking to source the biggest deal.
Unibet: Mobile Betting Platform
Always seen as a strong name in the industry, and one offering an excellent mobile platform, which is of course where more and more people are now online betting.
They’ve spent a long time in the industry, a long time in the UK market, and have a service that showcases that to players.
Tip: With simple and easy to use menus, clearly labelled markets and sports betting options, Unibet is the perfect mobile app to get started.
Betway: Competitive Odds
Betway are another long standing company in the UK market, and have a reputation for offering a complete gambling platform, as they also offer high quality casino games and experience.
When it comes to sports betting and online betting, they offer highly competitive odds, and are usually either offering the best on the market, or close to it, as they look to give the best value to players in that way.
Tip: If it’s the best odds you want, then Betway may be the brand for you.
10Bet: Diverse Sports to Bet On
It’s a diverse online sportsbook, without a real leading sport and instead, offering strong coverage across a number of different sports and events. 10Bet offer that to their UK players.
Of course, they cover the main events, but dive deeper, with sports coverage strong elsewhere, really rounding off their service.
Tip: If you don’t want to stick with just your favourite sports, then 10Bet can give you multiple options on their platform, all covered in depth.
Copybet: Football Markets
Copybet have come onto the UK market with a diverse sportsbook, but there is no doubt that football betting is the main part of their service, and what they want to pride themselves on.
With plenty of leagues and competitions covered, and many ways to bet, including a range of specials and enhancements to choose from.
Tip: If it’s football you’re looking for, then the action packed football part of the Copybet site is going to tick plenty of your boxes.
William Hill: Odds Boosts
A big name high street brand in the UK, William Hill have been associated with the UK betting industry for decades.
They’ve taken their platform forward by offering an excellent online service, and as part of that, regular odds boosts to try and give customers the best possible value.
Tip: Whether you want to boost your own selections, or take advantage of special site boosts, they’ve got you covered with all the online betting markets and betting options you could ask for.
Best Betting Site for This Week's Main Event
Premier League - Get 40/1 on Leeds to win v Newcastle with Parimatch
Betting online with Parimatch in the Premier League offers fans an easy way to engage with the action every week.
The platform provides competitive odds on every fixture, from outright winners to goalscorer and in-play markets, allowing bettors to stay involved throughout the 90 minutes.
Parimatch also features live betting options, giving users the chance to react instantly to key moments like goals, penalties, or red cards.
With fast payouts, intuitive design, and a wide range of betting choices, Parimatch caters to both casual punters and seasoned bettors looking for value in one of the most exciting football leagues worldwide.
As one of Leeds United's main sponsors this season, Parimatch are sure to offer regular boosted odds and offers so keep an eye out for deals similar to this week's that we have picked out - where they are offering 40/1 for Leeds to beat Newcastle in their third game back in the top flight.
Best Betting Sites by Feature
Looking for the best? It all comes down to what matters most to you, this could be best odds guaranteed, offers, apps, or betting features.
We’ve picked the top brand in each key area to help you find the one that fits your online betting style best.
- 🔢 Best for Odds: Paddy Power
- 🏆 Best for Market Variety: bet365
- 🎁 Best for Promotions: Paddy Power
- 📱 Best for Mobile Betting: Betfair
- 📺 Best for In-Play Betting: bet365
- ⚙️ Best for Betting Tools: William Hill
- 🔐 Best for Security & Trust: Ladbrokes
The Best Online Bookmakers for Each Sport
Another way to choose an online betting site depends on what sports you like following. Whether you’re into football, horse racing, or niche markets like darts and golf, it’s important to choose your online bookmakers that deliver the best experience for your sport of choice. From live betting to exclusive promotions and in-depth markets, here are our top picks for the most popular sports betting sites among UK punters.
Best Football Betting Sites
Best Horse Racing Betting Sites
Best Tennis Betting Sites
Best Golf Betting Sites
Best Darts Betting Sites
Best Cricket Betting Sites
Best Politics Betting Sites
Best Virtual Sports Betting Sites
What Makes the Best Betting Sites?
Top UK betting sites stand out by offering value, choice, and trust. While different elements matter to different punters, the best operators consistently perform well in several core areas.
Best Odds
No bookmaker gives the best odds every time, but the leading sites offer above-average prices across key sports. With odds comparison now just a click away, competitive odds are essential. Securing better odds means maximising your profit over time.
Choice of Markets
Market depth is a major factor. Football often has hundreds of options, while tennis, golf, and racing provide varied opportunities. New betting sites often innovate with fresh bet types or bet builders. In-play markets have also grown rapidly, giving punters more ways to bet live.
Betting Offers
Strong welcome bonuses like “Bet £10, Get £30” are common, but the best sites go further with ongoing promotions. Regular free bets, acca insurance, and weekly boosts ensure continued value long after sign-up.
Mobile Apps
Most punters now bet on the go. The top 20 betting sites provide fast, reliable apps with easy navigation and one-click deposits. For in-play betting, where odds change in seconds, mobile convenience is key.
In-Play Betting
Live betting has become central to the experience, especially for football and tennis. The best operators combine wide market coverage with strong in-play odds, giving you more flexibility to react as the action unfolds.
Betting Features
Betting features such as live streaming, cash-out, and bet builders add extra value. Many sites also run regular football or racing promotions, which may seem small but quickly add up across a season.
Security
Safety is non-negotiable. Every recommended site is licensed by the UK Gambling Commission, uses SSL encryption, and offers secure payment methods. Playing with regulated, trusted operators ensures peace of mind.
Finding the Perfect Betting Site for You
Ultimately, the best new betting sites for you is the one that aligns perfectly with your personal preferences. While some bookmakers excel with market-leading welcome bonuses, others stand out for their competitive odds, ongoing promotions, or innovative app features.
By using our detailed reviews and comparison tools, you can confidently choose a trusted, licensed site that best suits your betting style. Always remember to gamble responsibly.
About the Author - Will Jackson
